Tons of people are misunderstanding the likely order of events that would decrease shipping costs related to automated long-haul trucking. It'd go like this: 1

Tons of people are misunderstanding the likely order of events that would decrease shipping costs related to automated long-haul trucking. It'd go like this: 1) One company develops and ships a working autonomous truck. They start selling to shipping companies, or roll their own. 2) The truck client/shipping company starts competing with other shipping companies by offering vastly lower prices on the same shipping. 3) Retailers flock to the automated shipping company because they're vastly cheaper. The first retailer to move and contract with them enjoys a brief competitive advantage over other companies by cutting retail prices slightly and gaining a market advantage. Eventually, other shipping firms pop up to service the other retailers' need for competitively priced trucking. 4) Supply of automated trucking catches up with retailer demand. Retailers are forced to, again, compete directly with one another on price for the same goods, but now the overhead of paying humans to manage shipping is gone. The doom and gloom comments about overcharging for products is a little ridiculous, IMO. Uber, Apple, Amazon, and Google are at each other's fucking throats for market share in this space. You bet your ass they'd fight tooth and nail with one another on price.