You're critiquing this service like it hasn't been launched yet. Despite people being able to do this for 'much less', the man built a successful business prov

You're critiquing this service like it hasn't been launched yet. Despite people being able to do this for 'much less', the man built a successful business providing a service that people are willing to pay for. Every business has competitors and often you can do the same thing that a business does yourself. This is true for everything from restraunts to taxis to clothing stores. The lesson here is to not overlook creating something simple that can provide value to other people.