4 ms·
They're a local company here - my favourite shop for decent beer had six bottles. My boss bought all of them. Him and four of his friends split one bottle betw
by semanticist 17y ago
They're a local company here - my favourite shop for decent beer had six bottles. My boss bought all of them.
Him and four of his friends split one bottle between them for a night. I'm not a fan of strong beer, so I passed, but anyone who seriously thinks BrewDog encourage 'irresponsible drinking' is just trolling.
Scotland does have a huge problem with alcohol, but it's largely down to CHEAP strong alcohol - the white ciders. The kids that cause trouble aren't buying £30 330ml bottles of beer, they're buying £2 3 litre bottles of White Lightning.
As for Bismark - one of my boss's friends bought a share in BrewDog, and then used the shareholder discount to buy six bottles of that, too.
BrewDog seem to have what you might call 'hacker sensibilities'. After the fuss caused by Tactical Nuclear Penguin, they released a beer called 'Nanny State'. It's 1.1% ABV. Their share scheme is also pretty ingenious - people are buying shares not so much as a simple investment, but to be involved with a company that speaks their language.
Canny - and agile - marketing combined with a good product. Good to see.