That is a good heuristic, I think most Europeans would agree. However having your family name on your building seems less common in the US and Europe nowadays.

That is a good heuristic, I think most Europeans would agree. However having your family name on your building seems less common in the US and Europe nowadays. In American business culture having a generic name such as Google, Microsoft seems to be viewed as being more elite. Would Americans say that is accurate? This causes me to suspect that Trump and Andreessen Horowitz are exceptions that view themselves as outsiders to the corporate club in some way, which is interesting. It might have something to do with the difference between new and old money or different subclasses butting up against each other. I myself would be proud to put the family crest blazoned on the helm of our battlebots at the factory, Game of Thrones has evidently influenced my education. Much better than something like 'Active Defense Ltd' or 'Pro-Tech.org'.