How is iAd any different than any other ad agency out there? The truth is that it's not. Look at online ad agencies. I am or used to be a publisher with the to

How is iAd any different than any other ad agency out there? The truth is that it's not. Look at online ad agencies. I am or used to be a publisher with the top three Burst Media, Fastclick/ValueClick, and Tribal Fusion. Like any ad agency, they have rules. No porn, for example. But more importantly, they target users and in the end let them choose what goes on their website. So with those controls, I, who ran a site regularly visited by children had the option to say no to political, religious, and sex-related ads. The network's filters varied. Some had me choose 'no religious ads' whereas others literally gave me a look at each and every ad that could run on my website and I could reject specific ones. Google's adsense similarly allows a plethora of advertising into their system but give you filters to control your specific site. The same treatment online ad agencies give to website publishers, Apple will likely give to app developers. If iAd launches without these filters, then you mitt have a point but who honestly thinks that they will break away from ad agency norms and do a reckless move like that? Certainly nothing that Steve said would seem to indicate that that is their desire...