Both online and mobile ad networks have always had the ability to reject any ad they please for whatever reason they please, without the slightest bit of contro

Both online and mobile ad networks have always had the ability to reject any ad they please for whatever reason they please, without the slightest bit of controversy. iAds will fail if the ads are too time-consuming and expensive for agencies to make or if granular targeting is passed over in favor of what looks like an interactivity fetish - making the ads visually impressive but not especially effective. Success or failure, Apple's editorial policy will have nothing to do with it.