"[..]We are the 1% who understand tech .. use a VPN, ublock etc .. Snowden .. idea of a complex password .. or willing to use a manager .. I gave up even trying

"[..]We are the 1% who understand tech .. use a VPN, ublock etc .. Snowden .. idea of a complex password .. or willing to use a manager .. I gave up even trying to educate on this stuff [..]" How can someone educate others about subjects one is completely and utterly wrong, misinformed about, living-in-a-cave-filled-with-propaganda posters himself. "[..] The transformation isn't realized. The implications aren't either .. How can we have a collective reflection when effectively no one is aware of the issues or problems [..]" You are correct on this one, just add some self-reflection in there(to begin to start deciphering the world around you, pick for example the so-called Snow-den, continue towards the wikileaks honeypot network - we can then compare rough numbers of victims this particular organization has on their bill and continue from there)