Mass data is an all consuming fire. People want the fire. The fire is warm. It enables higher quality, more advanced tech. Every existing developer in the world

Mass data is an all consuming fire. People want the fire. The fire is warm. It enables higher quality, more advanced tech. Every existing developer in the world could stop writing a single line of analytics or big data code, but the fire would still rage on. New developers would rise up. The allure is too great. We can only hope to find a way of managing and containing the fire before it causes too much damage. Some days I'm more optimistic, other days I fear for the next 100 years. We are now a post-big-data society -- it's one of those paradigm shift technologies that can't be undone.