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It is certainly correct that in any other industry you would focus on the 90% of sales not the 10% however when it comes to Adwords many marketer seems to compl

by Clicteq 10y ago

It is certainly correct that in any other industry you would focus on the 90% of sales not the 10% however when it comes to Adwords many marketer seems to completely overlook this in my experience. I would disagree with your second point though. If you take a look at the search query data you will see that over 80% of the searches come from where users have typed less than 2 words in length. Only a small number of impressions are coming from searches that are 5 words or more in length so even if you had 1 million 5+ word keywords you would never be able to get the same number of impressions as you would with 2 word keywords if that makes sense. By all means it is possible to manage accounts with huge numbers of keywords and we regally do at Clicteq through using things tools such as Adwords Editor and Adwords Scripts, however I would argue that for doing this with 5+ words keywords is probably not an effective use of your time

oneloop 10y ago
> I would disagree with your second point though. If you take a look at the search query data you will see that over 80% of the searches come from where users have typed less than 2 words in length. Only a small number of impressions are coming from searches that are 5 words or more in length so even if you had 1 million 5+ word keywords you would never be able to get the same number of impressions as you would with 2 word keywords if that makes sense. No, it doesn't make sense. 10k 2-word keywords: 1M impressions/day 10k 5-word keywords: 100k impressions/days If I now increase the number of 5-word keywords to 100k, what do you expect will happen? I expect to get abobut 1M impressions/day
- Clicteq 10y ago
  If you look at our data that shows how long each search that users are making is you will see that 94% of searches made by users are 4 or less words long. Short tail keywords will still catch long tail phrases with BMM for example the two word keywords +ppc +agency will still catch a search like "ppc management agency prices in york" which is along tail search query. If you add 1000000000 million long tail keywords to capture that 6% of long tail searches that will never = the 94% of searchers that are shorter than 4 words in length. So 100K 5-word phrases = 6K impressions and 10K 2-word phrases = 94K impressions

by Clicteq 10y ago

oneloop 10y ago

> I would disagree with your second point though. If you take a look at the search query data you will see that over 80% of the searches come from where users have typed less than 2 words in length. Only a small number of impressions are coming from searches that are 5 words or more in length so even if you had 1 million 5+ word keywords you would never be able to get the same number of impressions as you would with 2 word keywords if that makes sense. No, it doesn't make sense. 10k 2-word keywords: 1M impressions/day 10k 5-word keywords: 100k impressions/days If I now increase the number of 5-word keywords to 100k, what do you expect will happen? I expect to get abobut 1M impressions/day

Clicteq 10y ago
If you look at our data that shows how long each search that users are making is you will see that 94% of searches made by users are 4 or less words long. Short tail keywords will still catch long tail phrases with BMM for example the two word keywords +ppc +agency will still catch a search like "ppc management agency prices in york" which is along tail search query. If you add 1000000000 million long tail keywords to capture that 6% of long tail searches that will never = the 94% of searchers that are shorter than 4 words in length. So 100K 5-word phrases = 6K impressions and 10K 2-word phrases = 94K impressions