My apologies if I failed to detect humor here. But in my experience a 3 paragraph email usually get's the message to about 10% of the audience. The other 90% wi

My apologies if I failed to detect humor here. But in my experience a 3 paragraph email usually get's the message to about 10% of the audience. The other 90% will either not read it, read it but not take it very seriously, maybe they take it seriously at first, but then the effect wears off, etc. Especially if there are dozens of competing memos going out each month. A photo of a TV on the side of the box tells the worker right then and there that this is both expensive and delicate, handle with care. It does it more than even "FRAGILE" does, because that's been abused to death already. I suppose if everybody starts claiming their boxes are TVs, then the effect will wane as well. But this is way more effective than an easily-ignored memo.