> why is Google attempting to 'read' and analyze the content itself? So that when you search for "cheesecake recipes", you don't get a well-sourced, high-traff

> why is Google attempting to 'read' and analyze the content itself? So that when you search for "cheesecake recipes", you don't get a well-sourced, high-traffic article from a respectable website describing in detail how the new business initiative by Cheesecake Factory is a recipe for disaster. * Disclaimer: I pulled that example out of thin air. There's actually no such article.