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Did you notice that the demo was basically an animated banner ad? Think about what this means for ad-blockers. The nicest thing about Flash is that you can inst
by briansmith 17y ago
Did you notice that the demo was basically an animated banner ad? Think about what this means for ad-blockers. The nicest thing about Flash is that you can install Flashblock/Click2Flash and most animated advertising goes away. If Flash animated advertising turns into <canvas> animated advertising, how will we block it effectively? For many sites, disabling Javascript isn't a realistic option because they also use Javascript for useful functionality.
The Flash CS5 IDE might generate easily-blockable HTML5 animations, but I expect that lots of tools will come out soon that will make it nearly impossible to automatically differentiate advertising from other content on the page.
Who knows, this could be the beginning of the success of the "pay to get an ad-free experience" business model.
- wallflower 17y ago> If Flash animated advertising turns into <canvas> animated advertising, how will we block it effectively I think you would need to analyze which <canvas> elements are using Adobe's JavaScript library. This is more computation intensive then searching for Flash object embeds, and I think if you did it right - you could sell this plug-in.
- camwest 17y agoTo whom? Apple?
- swolchok 17y agoI think that the grandparent meant that you could sell it to end users.
- briansmith 17y agoNo, I am saying that soon there will be easy-to-use tools for publishers to obfuscate ads, making ad-blockers much less effective. Consequently, "pay to turn off ads" website subscriptions will become somewhat more viable.