Looks like they have learned from the glasshole debacle. 1). The messaging emphasizes it's just "a toy", a low volume experiment. More playful and more humble

Looks like they have learned from the glasshole debacle. 1). The messaging emphasizes it's just "a toy", a low volume experiment. More playful and more humble approach makes it a smaller target for ridicule. 2.) Pricing at $149 also makes it less pretentious and more importantly, puts it in the discretionary income range of what the heck I'll give it a shot.