One important aspect to apple's position is it had a new set of limitations other processor designers weren't dealing with; power consumption and size. Yes ther

One important aspect to apple's position is it had a new set of limitations other processor designers weren't dealing with; power consumption and size. Yes there were small processors and there were processors that didn't use tons of power, but they weren't fast. Apple had a very specific set of needs and apple being apple, was able to completely costomize its design and supply chain