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I'm with you on the idea that "cool" and "lifestyle" sell, especially when they're backed by celebs. That said, Snapchat isn't a lifestyle product, it's an app.
by Disruptive_Dave 10y ago
I'm with you on the idea that "cool" and "lifestyle" sell, especially when they're backed by celebs. That said, Snapchat isn't a lifestyle product, it's an app. Moving from pocket to face is a monumental transition with monumental challenges, but certainly one worth trying. My money says the glasses never become mass adopted but maybe Snapchat - sorry, Snap - learns a few things along the way that set it up for success with Hardware Product #2.
- tedmiston 10y agoAnd hardware product #2 could be an interface with even less friction. Remember Memoto? — The lifelogging camera that clips on your shirt; it looks like they're called Narrative now [0]. If Snapchat owns the camera hardware they have total control over analytics. They could become the platform for sharing daily moments. At some point, that's what Facebook was, except there was always an app layer in-between. [0]: http://getnarrative.com http://getnarrative.com