I would think that from a business perspective, now is the perfect time for Adobe to make this move. 10 years ago and they would have tons of lost revenues from

I would think that from a business perspective, now is the perfect time for Adobe to make this move. 10 years ago and they would have tons of lost revenues from competing solutions. That is, locking people to a proprietary format worked hugely in their benefit in this case. Now as Flash is finally starting to see its last legs is a good time to change their focus.