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> advertisers reduce their spend on FB because of poor results The problem I see is that FaceBook's news feed is a driver of traffic to other websites, as peop
by T2_t2 10y ago
> advertisers reduce their spend on FB because of poor results
The problem I see is that FaceBook's news feed is a driver of traffic to other websites, as people click those links, whereas Twitter doesn't seem to drive much traffic. I know sites that get 40% of their traffic from m.facebook, and another 30% from www.facebook.com month in, month out. I don't know many (if any?) sites where Twitter is ONE OF the major source of traffic, let alone THE major source of traffic.
That makes Twitter's product far less advertiser useful than even companies like Outbrain and Taboola.
I just think the way things have panned out, it is a source of interesting comments, but not really a place to find interesting stuff. Both FaceBook and Google are the roads that lead to destinations, whereas Twitter is the destination. Sadly, for an advertising play, being the road is more profitable.