Coca-Cola's formula is literally a textbook example of a trade secret. Everybody remotely familiar with IP law knows how important secrecy is for Coke. Many few

Coca-Cola's formula is literally a textbook example of a trade secret. Everybody remotely familiar with IP law knows how important secrecy is for Coke. Many fewer people are familiar with how important it is for Google. The comparison shows that the same rule protects both, and that it should not be carelessly breached.