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GM had the Cadillac/CMU technology, but due to...I'll call it managerial oversight, they lost their initial IP to Google in 2009 (basically everybody had left a
by jayjay71 10y ago
GM had the Cadillac/CMU technology, but due to...I'll call it managerial oversight, they lost their initial IP to Google in 2009 (basically everybody had left and took their knowledge with them) and then again to Delphi in 2015 with the Ottomatika acquisition.
GM knew it needed self-driving technology, and Cruise was in the right place at the right time. Kudos to Cruise for pulling it off. Hopefully GM doesn't repeat themselves and effectively kill the technology for a 3rd time.
- Animats 10y agoAh. That may go down in history as one of the biggest big-company R&D management failures since Xerox couldn't figure out what to do with PARC. That would explain overpaying for Cruise - top management doesn't have to explain that failure to stockholders.
- asimuvPR 10y agoYou should learn about the history of GM. Specially from the early 70s to the late 90s. Lots of horrible management decisions. You will learn how they gave toyota and honda the US domestic market on a silver platter.
- deleted 10y ago[deleted]
- Animats 10y agoI know. I read De Lorean's "On a clear day you can see General Motors" (1979) and Lutz's "Car Guys vs. Bean Counters" (2013). Lutz makes a key point about automotive. He says that all the functional needs from automobiles have been met. You can buy just about any car from any make and get where you need to go reliably. Now it's all about the things which drive non-rational decisions about what car to buy. Self-driving changes that. It's the first big change in basic car function in decades. That's going to have a big impact on the automotive sector, but nobody knows yet how it will play out.