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Seeing a lot of arguments about profitability that don't make sense. At Twitter scale, profit sensitivity to even minor tweaks in ad rate/targeting/placement is
by sp527 10y ago
Seeing a lot of arguments about profitability that don't make sense. At Twitter scale, profit sensitivity to even minor tweaks in ad rate/targeting/placement is massive. They could also go into 'maintenance mode' tomorrow and break a massive profit (it would just be stupid).
Active users is a poor metric for Twitter. It's much more about the views. A relatively smaller number of people on Twitter can command an outsized influence. It's a fundamentally different kind of network.
Twitter's future will probably be more about monetizing its viewership. It's definitely not going to disappear anytime soon.