4 ms·
No mention of brand v. generic in the entire article. If you're going to analyze keywords and ctr, you separate brand and generic no matter what. Obviously two
by soared 10y ago
No mention of brand v. generic in the entire article. If you're going to analyze keywords and ctr, you separate brand and generic no matter what.
Obviously two/three word keywords bring in more volume and have a higher ctr.. They include your brand name. Brand ctr is always 25% or above, and non-brand fathead keywords have much much lower ctr and impressions.
IMO all the data is suspect if you leave brand in their. As it stands its a better comparison of brand v. generic rather than fathead v. longtail.
- Clicteq 10y agoGreat point about Brand v Non brand. This is a relevantly new company with very very few brand searches (less than 10 per month) so is unlikely to have skewed the results. I may add that as a point within the articles if thats okay?
- soared 10y agoYeah I definitely would, that lends a lot more reliability to the data.