> The cost to embed your brand in the minds of Americans like that would be far greater than $10B. Just because something costs money doesn't mean it's valuabl

> The cost to embed your brand in the minds of Americans like that would be far greater than $10B. Just because something costs money doesn't mean it's valuable. Being at the center of the zeitgeist definitely seems like it would be profitable, but de facto it hasn't been for 10 years, so it probably just isn't. Being in the center of the zeitgeist isn't a substitute for making a profit.