Anecdotally I use twitter to advertise my SaaS monitoring product, Cronitor, with far more success than we found with AdWords. The ad platform feels easier to u

Anecdotally I use twitter to advertise my SaaS monitoring product, Cronitor, with far more success than we found with AdWords. The ad platform feels easier to use, and promoting content on Twitter is less of a time investment vs selecting, culling, and optimizing sets of keywords.