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The optimization of time is by far the best argument. That said, this leaves out that there is a relatively easy way to generate long tail keywords in a part of

The optimization of time is by far the best argument. That said, this leaves out that there is a relatively easy way to generate long tail keywords in a part of your workflow that absolutely should exist: mining the search query report. You should be doing so anyway to make sure you are using negatives effectively, and it's very easy to add long tail queries you notice from there without adding a bunch of time.

Clicteq 10y ago
That is correct, however to improve performance you must also write adverts that are tailored to your long tail keywords. Otherwise you will end up with the same results as you would have done provided that you had just used shorter tail keywords picking these up.
- the_watcher 10y ago
  This is true to a degree. Simply bidding on the long-tail keywords will improve your performance, although probably not enough to be meaningful. But going through the SQR shouldn't yield enough long-term queries for this to pose much of a problem, particularly given that you should be periodically rewriting ads anyway.
T2_t2 10y ago
> mining the search query report You haven't even got to do that! It takes very little time, in many industries, to build 100,000s of keywords. It is just string concatenation: {modifier} {Size} {Colour} {Clothing item} Adjective: buy, cheap, buy cheap, cheapest, best, quality Size: large, small, extra large, petite Colour: .... Clothing item: t-shirt, tshirt, hoodie That's hundreds of keywords quickly. Keyword research is something I think people overdo. You know the sorts of keywords that exist, you need to get them all into the system, and then optimise en masse.
- Clicteq 10y ago
  If you are going to use keyword multipliers or concatenation then I would suggest that you go into Google Keyword planner and then use the find search volume option. Once you've done this use the filters and set it to monthly impressions greater than 10 and this should weed out all of the low search volume keywords that clutter your account.

Clicteq 10y ago

That is correct, however to improve performance you must also write adverts that are tailored to your long tail keywords. Otherwise you will end up with the same results as you would have done provided that you had just used shorter tail keywords picking these up.

the_watcher 10y ago
This is true to a degree. Simply bidding on the long-tail keywords will improve your performance, although probably not enough to be meaningful. But going through the SQR shouldn't yield enough long-term queries for this to pose much of a problem, particularly given that you should be periodically rewriting ads anyway.

T2_t2 10y ago

> mining the search query report You haven't even got to do that! It takes very little time, in many industries, to build 100,000s of keywords. It is just string concatenation: {modifier} {Size} {Colour} {Clothing item} Adjective: buy, cheap, buy cheap, cheapest, best, quality Size: large, small, extra large, petite Colour: .... Clothing item: t-shirt, tshirt, hoodie That's hundreds of keywords quickly. Keyword research is something I think people overdo. You know the sorts of keywords that exist, you need to get them all into the system, and then optimise en masse.

Clicteq 10y ago
If you are going to use keyword multipliers or concatenation then I would suggest that you go into Google Keyword planner and then use the find search volume option. Once you've done this use the filters and set it to monthly impressions greater than 10 and this should weed out all of the low search volume keywords that clutter your account.