Facebook's revenue has nothing to do with their real names policy. Unless you use those real names to tie them to a bank account or some other database, their v

Facebook's revenue has nothing to do with their real names policy. Unless you use those real names to tie them to a bank account or some other database, their value is zero. And I don't think Facebook is doing it, or sharing those names with advertisers, because they have other much more valuable signals and ads platforms in general don't actually want to share their data with advertisers, because that's their secret sauce, preferring to do the targeting by themselves. I've worked on an advertising platform. This idea that those real names have value is basically a myth. And speaking of Twitter's API, trying to revoke access is one of those decisions that irrevocably hurt them. The big reason for why Facebook succeeded while Google+ miserably failed is that Facebook is a platform.