I think this is useful. You have researched brokers and robo-advisors serving Canadians and presented it as a comparison. Some suggestions that I have: 1. It w

I think this is useful. You have researched brokers and robo-advisors serving Canadians and presented it as a comparison. Some suggestions that I have: 1. It would be useful to include info on what APIs are offered for automated electronic trading. Similarly, what real-time data, tools, and research is offered by each broker? 2. Info about options and futures trading would be useful as well 3. You cover robo-advisor and brokers ... consider adding fee-based and commission-based investment advisors / private wealth managers. 4. Consider adding comparisons of bank savings products, like GICS, notes, mutual funds, etc. 5. Consider adding life insurance company wealth management products, like seg funds, annuities, etc. 6. The "compass" is kind of gimmicky ... I think it puts credibility at risk, and I think that it adds no value to your apparent mission of connecting people with brokers/robo-advisors/[other?] 7. Don't try to educate people on picking individual stocks (P/E ratios, etc). Promoting stock picking and trading is something a broker might do to increase trading volume commissions, but you don't have the same incentive to do this. There are also already a ton of resources on this topic, including the entire equity research industry. You can't compete here and you don't need to. Listing some useful books and websites would be valuable, but your original content on this topic is lacking and taking away from the real value in your site (the comparison tables between brokers, etc) 8. What you should do is educate people on financial literacy. What is a broker? ETF? Mutual fund? Robo-advisor? How and why should I pick a provider from your lists? There is a need for this and it fits more naturally with your site's core service. I have seen wealthy family members (with non-financial backgrounds) talking to an advisor at their bank and coming back completely confused and bewildered about basic things, like what is a mutual fund, how do I choose, what is safe, etc. These are intelligent people (eg doctors) but they have not had time or knowledge to deeply understand this stuff. And the advice they get from their bank is never balanced (the advisors at banks are barely qualified to advise on investing and just push their higher fee mutual funds). If you add life insurance agents pushing wealth management products and talking up tax efficiency then it gets complex enough for even sophisticated investors to be confused. The marketplace is very confusing and it is far from transparent, and is being disrupted. If your can properly captivate a young audience and become a "digital" distribution channel then you have a lot of leverage. 8. Consider a name change. You are alienating people who don't eat or like bacon. 9. Clearly state what your site does at the top, in one clear sentence. I visited it on mobile and it took me a long time to understand what you are offering. You burried the lede by putting the robo-advisor list at the bottom (and all then compass/stock picker fluff at the top) ... and I didn't even realize you had a broker comparison list until I found I can click a button to switch from "robo-advisor mode" to "broker mode" ... look up a UI design concept called "no modes"