True but I think his point was "it's not my problem that you didn't start your R&D in a timely manner...say 5 years ago". Anyways that's what I read into it.

True but I think his point was "it's not my problem that you didn't start your R&D in a timely manner...say 5 years ago". Anyways that's what I read into it. As consumers we assume hugely successful historical automotive powerhouses like BMW would have something ready to go NOW because they've been working on it already for 5 years (or ten years+ considering Prius). Maybe not always fair, but it's generally what people are going to assume.