23 ms·

What exactly is "the whole point of going electric" that even Tesla is missing?

• lucideer 10y ago
  He didn't say Tesla is missing the point, he said they are at least getting the point in marketing terms. That is, that the switch away from fossil fuels is bigger than stories about petty details of industry competition, it's about the environment, and about orchestrating a radical shift in driving culture in general. Musk markets Tesla as changing the world, while their competitors market themselves as... competitors. The scope is much less ambitious.
  • macns 10y ago
    That's exactly what I was trying to say thank you. I'm not a native english speaker so I'm struggling with the right choice of words and overall sentence structure which often confuses others.