For a truly fun read I'd suggest Dan Ariely's "Predictably Irrational". It's less academic than "Thinking fast and slow" by Daniel Kahneman (which is also great

For a truly fun read I'd suggest Dan Ariely's "Predictably Irrational". It's less academic than "Thinking fast and slow" by Daniel Kahneman (which is also great), but I found that refreshing.