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They don't have to build entire cars, because there are plenty of good car builders in Europe (which already seem to be their customers) Tesla now has an edge

They don't have to build entire cars, because there are plenty of good car builders in Europe (which already seem to be their customers) Tesla now has an edge on the technology front, but once the traditional European brands pick up, with technology that is better than Tesla (as assumed in the article), the question is if Tesla can keep it's market position. (This is in my opinion the main idea of the article) I agree that the European brands came way too late into the game, and Tesla was clever enough to recognize this weak spot. But once Tesla starts building cheaper cars, will those who spend $70.000 on a car buy the "average" Tesla or a Mercedes, BMW or Porsche? Don't get me wrong, I really admire Tesla for how much market share they were able to get in such a short period of time. Definitely well deserved and visionary! But it's indeed a question how this market will evolve further. This Austrian company might have an impact on it.

Swizec 10y ago
The way auto industry has been going in recent decades, the most probable outcome is that Tesla merges with one of the main 10 vehicle manufacturing groups. Yes there are only 10 real players on the market. Toyota already owns 10% of Tesla. source: https://en.wikipedia.org/wiki/Automotive_industry#Top_vehicle_manufacturing_groups_by_volume https://en.wikipedia.org/wiki/Automotive_industry#Top_vehicl...
- yabatopia 10y ago
  And yet in the article Kreisel Electric GmbH claims it’s fielding 20 inquiries a day from automotive icons including BMW and Volkswagen. I guess their phones remain silent for the four remaining days in a week.
- deleted 10y ago
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nojvek 10y ago
The biggest attraction for me in a tesla is its auto-pilot. It just keeps getting better. Google's self driving car is still not available for consumption. I doubt European car makers will even get close to Tesla in its software integration. BMW, Audi and family are not as strong a brand as Tesla is. (For me at least)

Swizec 10y ago

The way auto industry has been going in recent decades, the most probable outcome is that Tesla merges with one of the main 10 vehicle manufacturing groups. Yes there are only 10 real players on the market. Toyota already owns 10% of Tesla. source: https://en.wikipedia.org/wiki/Automotive_industry#Top_vehicle_manufacturing_groups_by_volume https://en.wikipedia.org/wiki/Automotive_industry#Top_vehicl...

yabatopia 10y ago
And yet in the article Kreisel Electric GmbH claims it’s fielding 20 inquiries a day from automotive icons including BMW and Volkswagen. I guess their phones remain silent for the four remaining days in a week.
deleted 10y ago
[deleted]

nojvek 10y ago

The biggest attraction for me in a tesla is its auto-pilot. It just keeps getting better. Google's self driving car is still not available for consumption. I doubt European car makers will even get close to Tesla in its software integration. BMW, Audi and family are not as strong a brand as Tesla is. (For me at least)