Create a story around your vision, product and team. People will pursue opportunities for less income if the opportunities help them achieve their goals or alig

Create a story around your vision, product and team. People will pursue opportunities for less income if the opportunities help them achieve their goals or align with their values. I can't tell you what your story is, but here are a couple examples to get you started. We're a small group of extremely driven, passionate game developers that like to have fun while we work. We're a small, humble studio with plans for world domination, our game EFG has XYZ growth metric and we need you to help us scale to the next level. We expect you to grow into a team lead and manage ABC aspects of our business. We're building the next generation gaming platform that is exciting because of XYZ. We're industry veterans from XYZ famous companies building games focused on X because of ABC compelling reasons.