3 ms·

If the ads boosts sales, use them. The speciffic number seconds they are shown is irrelevant. You will have to do your own analytics anyway.

by geon 10y ago

jaxn 10y ago
See my reply to the comment above. With local retail, you can't just measure the conversion rate. It is not about the specific number of seconds. It is about the implied engagement and focus of the audience. It is about a reported difference in the behavior of Facebook users vs other online properties.
- geon 10y ago
  You never can. But are you just going to blindly spend money on ads and just believe they work?
  - jaxn 10y ago
    Yeah, that is basically the entire advertising industry. Precisely what "brand exposure" is.
ethanbond 10y ago
> Duh, just solve the fundamental problem that has plagued advertising since the birth of the industry! That's kind of why Facebook/Google was ever supposed to be valuable: they empower the analysis. How do you do good analysis with bad inputs?
- alkjshdkfjasdf 10y ago
  Inputs are not good or bad, they are better or worse. In the 1300s, feedback to the advertiser took years. In the 1900s, months. In the 1960s, you could now measure the effect of blanketing a MMR with ads, and see how sales there compared to nationally. This century, you have still-imperfect, yet much better than before, attribution. Good analysis in the 1930s was different than now. Good marketing was the same, but with cruder tools.
  - ethanbond 10y ago
    Ah, classic courtroom fraud defense. "Feel fortunate you even caught me; that would've been impossible a century ago!" Having wiggle room on numbers isn't a bad thing. Lying about the amount of wiggle room on said numbers is.
  - madshiva 10y ago
    You can do the analysis that you want, there's no proof that advertising increase something. They are bad and should be banned from our live.
- geon 10y ago
  You don't really. But assuming the FB/Google reported numbers are accurate, would you pay for them and just convince yourself they are actually increasing your sales? You should be able to at least plot sales numbers against ad spending per week over a year.
  - ethanbond 10y ago
    Facebook also "should" be able to report numbers in a way that isn't misleading to their customers.

If the ads boosts sales, use them. The speciffic number seconds they are shown is irrelevant. You will have to do your own analytics anyway.

by geon 10y ago

If the ads boosts sales, use them. The speciffic number seconds they are shown is irrelevant. You will have to do your own analytics anyway.

jaxn 10y ago

See my reply to the comment above. With local retail, you can't just measure the conversion rate. It is not about the specific number of seconds. It is about the implied engagement and focus of the audience. It is about a reported difference in the behavior of Facebook users vs other online properties.

geon 10y ago
You never can. But are you just going to blindly spend money on ads and just believe they work?
- jaxn 10y ago
  Yeah, that is basically the entire advertising industry. Precisely what "brand exposure" is.

ethanbond 10y ago

> Duh, just solve the fundamental problem that has plagued advertising since the birth of the industry! That's kind of why Facebook/Google was ever supposed to be valuable: they empower the analysis. How do you do good analysis with bad inputs?

alkjshdkfjasdf 10y ago
Inputs are not good or bad, they are better or worse. In the 1300s, feedback to the advertiser took years. In the 1900s, months. In the 1960s, you could now measure the effect of blanketing a MMR with ads, and see how sales there compared to nationally. This century, you have still-imperfect, yet much better than before, attribution. Good analysis in the 1930s was different than now. Good marketing was the same, but with cruder tools.
- ethanbond 10y ago
  Ah, classic courtroom fraud defense. "Feel fortunate you even caught me; that would've been impossible a century ago!" Having wiggle room on numbers isn't a bad thing. Lying about the amount of wiggle room on said numbers is.
- madshiva 10y ago
  You can do the analysis that you want, there's no proof that advertising increase something. They are bad and should be banned from our live.
geon 10y ago
You don't really. But assuming the FB/Google reported numbers are accurate, would you pay for them and just convince yourself they are actually increasing your sales? You should be able to at least plot sales numbers against ad spending per week over a year.
- ethanbond 10y ago
  Facebook also "should" be able to report numbers in a way that isn't misleading to their customers.