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It is unreasonable, even for a developer, to count 3 seconds as a play. Anyone working on a video product would know they were inflating the numbers.
by restlessdesign 10y ago
It is unreasonable, even for a developer, to count 3 seconds as a play. Anyone working on a video product would know they were inflating the numbers.
- prostoalex 10y agoThe top-voted comment on this thread, by emcq, has a link to AOL's viewability guidelines which states "For purposes of Video inventory, an impression is considered “In-View” to a user when at least fifty percent (50%) of the pixels in the ad are in the viewable browser window for a minimum of two (2) consecutive seconds." Google here https://support.google.com/dfp_premium/answer/4574077?hl=en https://support.google.com/dfp_premium/answer/4574077?hl=en says "For in-stream video ads, 50% of the ad’s pixels must be visible in the browser window for a continuous 2 seconds."
- swish_bob 10y agoThat's the IAB's standard viewable impression metric: https://www.iab.com/wp-content/uploads/2015/06/MRC-Viewable-Ad-Impression-Measurement-Guideline.pdf https://www.iab.com/wp-content/uploads/2015/06/MRC-Viewable-...