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The one thing that would make it misleading is if they reported the average time excluding views under 3 seconds, but reported impressions including them. From
by Bjartr 10y ago
The one thing that would make it misleading is if they reported the average time excluding views under 3 seconds, but reported impressions including them. From the article it is not clear that this is the case
- adevine 10y agoI think your comment is the key one. I actually don't see a problem at all with what they've reported IF they also separately excluded views under 3 seconds from their total count of views (i.e. the denominator). If they included them in view count, I would think a lawsuit would be warranted.
- shostack 10y agoThis is the piece I've been digging for info on. The dimensions to break out reporting columns for various view duration percentages has always existed. Any advertiser worth their salt is looking at the breakdown for stats on meaningful views because out outside of cases where your message is delivered in a couple seconds you typically only care about longer views and would just look at those numbers. So the question is how deep this polluted other metrics.