The advertising arm of movie companies are definitely looking at the interaction rates of their trailer ads to help make decisions. The reason they do so is bec

The advertising arm of movie companies are definitely looking at the interaction rates of their trailer ads to help make decisions. The reason they do so is because it is a valuable signal. > "Who really wants to click on an ad while in facebook on a phone?" Advertising for apps (read: games) is a massive, massive market.