4 ms·

I don't think this is overblown at all. I expect to see a class action lawsuit because of this. If you are a big advertiser and you can somehow show damages be

by jtchang 10y ago

I don't think this is overblown at all. I expect to see a class action lawsuit because of this. If you are a big advertiser and you can somehow show damages because of this error there may be a case. There are some adtech companies recently who focus purely on reporting the metrics of your ad purchases. Kind of like acting as a third party. I forgot exactly what they are called.

shostack 10y ago
This assumes most advertisers can prove the value of a video view of a certain length. I assure you as someone who deals with attribution on a daily basis that most cannot and the ones that claim to would have a hard time proving it in court. Attribution is hard.