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As someone who helps make decisions around ad spend... not really. I would take a distribution if I was given it but it wouldn't substantially drive my advertis
by teej 10y ago
As someone who helps make decisions around ad spend... not really. I would take a distribution if I was given it but it wouldn't substantially drive my advertising strategy. Views (over 3 sec views is fine), clicks, viewthrough conversion, clickthrough rate, and conversion rate are orders of magnitude higher signal measures than the specifics of how far they got through the video.
I'd imagine that view time distributions are way more important to new media companies that rely heavily on video media like Buzzfeed or anyone putting out content on Youtube.
- cwilkes 10y agoWhat's the clickthru rate on a movie trailer? What is that going to tell you? Do I click on ads on TV or in the newspaper? Most video ads I see are more informational than a call to action. Who really wants to click on an ad while in facebook on a phone?
- teej 10y agoThe advertising arm of movie companies are definitely looking at the interaction rates of their trailer ads to help make decisions. The reason they do so is because it is a valuable signal. > "Who really wants to click on an ad while in facebook on a phone?" Advertising for apps (read: games) is a massive, massive market.
- ctrl-j 10y ago> > "Who really wants to click on an ad while in facebook on a phone?" 99% of the time I click on an ad, it's on accident.