I think they are going to try to heavily expand their brand of tourism as a local. I can see them using this as an added benefit of booking through airbnb vs a

I think they are going to try to heavily expand their brand of tourism as a local. I can see them using this as an added benefit of booking through airbnb vs a hotel, but this would require tons of capital to hire local tour guides/ use locals to create hyperlocal, frequently updated itineraries.