Lately, a number of my friends who are non-early adopters started signing up for Foursquare. Do they check-in? No. I bet the only reason they signed up was bec

Lately, a number of my friends who are non-early adopters started signing up for Foursquare. Do they check-in? No. I bet the only reason they signed up was because of the coverage by the mainstream media which picked up the hype from blogs like Techcrunch (or more specifically MG Siegler).