2 ms·

Doesn't Apple famously use overnight air for all their shipping needs? Or is that only for devices?

• gumby 10y ago
  That's what I meant by "multi modal": they put most of it on ships but buy up enough air capacity to make the early deliveries. Once the ships start arriving they can abandon the air.
  • ghostly_s 10y ago
    Hmm, I've never heard this. All the coverage a few years back was that they use air for everything, so they can scale their production operations in near-real-time as demand fluctuates. That was supposed to be Tim Cook's whole crowning achievement when he was COO. Do you have a source that shows this has changed?