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Yahoo currently is clocking around 900M - 1B monthly uniques. Consider that third-party tracking still places Yahoo as one of the top trafficked websites in th

Yahoo currently is clocking around 900M - 1B monthly uniques. Consider that third-party tracking still places Yahoo as one of the top trafficked websites in the world, with only Google, Baidu, and Facebook higher. Full disclosure: I work for Yahoo.

BinaryIdiot 10y ago
Oh I'm well aware around the uniques; Yahoo is ranked #5 in Alexa worldwide. Uniques do not count as users, however and my original conjecture stands in my opinion. Now if you have active, monthly user data that would be awesome to see :)
- lesdeuxmagots 10y ago
  I'm not sure what you're trying to say. The algorithms adjust for bots, spam, cross-platform duplication, etc. 900M - 1B is defined as the Monthly Active Users figure. Naturally, there are areas where we know the algorithms are not translating the inputs to real users with 100% fidelity, but we know that the discount is relatively minor, not nearly as substantial as youre suggesting. Multiple counter-parties had their teams diligence our user figures and associated algorithms and found them to be generally accurate representations. Unless you're using a different definition of "active, monthly user" that deviates from the industry norms?
  - nitrogen 10y ago
    Maybe the parent would define a "user" as someone with an email and password in a users table?
    - gm-conspiracy 10y ago
      Exactly. Unique visitors versus active accounts.
  - BinaryIdiot 10y ago
    > 900M - 1B is defined as the Monthly Active Users figure. Okay that's the disconnect. Monthly uniques typically count is unique accesses of a web page by non-bots / spam. This is how I've seen it defined in every analytics software package I've ever used. Monthly active users is a vastly different concept as it implies repeat access within the month. Though judging by the downvotes on my parent comment I'm guessing my thinking of the terms is NOT standard? Not going to lie I'm a bit confused around this. I'm going to have to look into it more.
    - lesdeuxmagots 10y ago
      Sorry, my mistake for being loose with my own terminology. I thought it was implied that I meant unique users, which, given my own comment about terminology, was a bit hypocritical of me.
JaRail 10y ago
Monthly uniques? Oh come on... what's the daily?

BinaryIdiot 10y ago

Oh I'm well aware around the uniques; Yahoo is ranked #5 in Alexa worldwide. Uniques do not count as users, however and my original conjecture stands in my opinion. Now if you have active, monthly user data that would be awesome to see :)

lesdeuxmagots 10y ago
I'm not sure what you're trying to say. The algorithms adjust for bots, spam, cross-platform duplication, etc. 900M - 1B is defined as the Monthly Active Users figure. Naturally, there are areas where we know the algorithms are not translating the inputs to real users with 100% fidelity, but we know that the discount is relatively minor, not nearly as substantial as youre suggesting. Multiple counter-parties had their teams diligence our user figures and associated algorithms and found them to be generally accurate representations. Unless you're using a different definition of "active, monthly user" that deviates from the industry norms?
- nitrogen 10y ago
  Maybe the parent would define a "user" as someone with an email and password in a users table?
  - gm-conspiracy 10y ago
    Exactly. Unique visitors versus active accounts.
- BinaryIdiot 10y ago
  > 900M - 1B is defined as the Monthly Active Users figure. Okay that's the disconnect. Monthly uniques typically count is unique accesses of a web page by non-bots / spam. This is how I've seen it defined in every analytics software package I've ever used. Monthly active users is a vastly different concept as it implies repeat access within the month. Though judging by the downvotes on my parent comment I'm guessing my thinking of the terms is NOT standard? Not going to lie I'm a bit confused around this. I'm going to have to look into it more.
  - lesdeuxmagots 10y ago
    Sorry, my mistake for being loose with my own terminology. I thought it was implied that I meant unique users, which, given my own comment about terminology, was a bit hypocritical of me.

JaRail 10y ago

Monthly uniques? Oh come on... what's the daily?