4 ms·

Apple removes Google branding from iPhone OS 4 search

• juliend2 17y ago
  Why Apple does not take DuckDuckGo as the default search engine?
• treblig 17y ago
  So it begins...
• jerhinesmith 17y ago
  Perhaps it's just me, but for an article about removing Google branding, wouldn't it make sense to show before and after screenshots for those of us without an iPhone?
  • benologist 17y ago
    That's not how Apple rumour blogs work .... if they're going to make rent this month a story this big has to be done in multiple parts.
    • deleted 17y ago
      [deleted]
  • teej 17y ago
    Here's a screenshot from my iPhone. Note that the "Search" button says "Google" http://i.imgur.com/0aEMu.jpg http://i.imgur.com/0aEMu.jpg And a bonus screenshot to show more branding. Note that the background of the search bar says "Google" http://i.imgur.com/nMYci.jpg http://i.imgur.com/nMYci.jpg
• amock 17y ago
  Did they just remove the Google branding or did they remove the search engine branding? I use Yahoo as my search engine so my button says Yahoo! on it.
  • jackowayed 17y ago
    Wow. I don't think I've heard someone say they use Yahoo! in 5 years. Why do you prefer it?
    • DenisM 17y ago
      I think Yahoo search is now Bing, and it's not all that bad I heard.
      • papachito 17y ago
        No, it's not bing yet, still yahoo for now.
        • alanthonyc 17y ago
          Yahoo outsourced their search to Bing as of a while ago.
          • endtime 17y ago
            Well, they agreed to do so a while ago. But these things take time to happen.
            • alanthonyc 17y ago
              My bad: "Bing results should be appearing on the Yahoo! sites in the second half of 2010." http://www.pandia.com/sew/1944-the-end-of-yahoo-search-bing-takes-over.html http://www.pandia.com/sew/1944-the-end-of-yahoo-search-bing-...
    • amock 17y ago
      I quit using Google a couple of years ago because I was getting way too many results that were SEO optimized with no content. I was also tired of Google manipulating my search terms to provide what it thought were other good things to search for but were really not related. I used Yahoo before Google launched so I checked it out again and the results were great, so I stuck with it. I haven't tried going back because it seems like Google has lots of smart people producing things they think are cool, like Wave, Buzz, and Android, that aren't very good search related consumer products.
• terrellm 17y ago
  The Google branding being removed was to rename the "Google" button to "Search". They aren't actually removing Google search... at least not yet. Here's a link with before and after http://www.macrumors.com/2010/04/10/apple-removes-google-branding-from-iphone-4-safari/ http://www.macrumors.com/2010/04/10/apple-removes-google-bra...
  • godDLL 17y ago
    I actually prefer that button (that launches an action) to be a verb. It does not add ambiguity, because the search provider is not customizable on the iPhone (AFAIK), so it might be for the better off that way. I remember being surprised that it wasn't, when I first got mine about a year ago.
    • swernli 17y ago
      The search is customizable to either google or yahoo. You can reach that from within the safari settings on the iPhone OS.
• cmelbye 17y ago
  They left the placeholder text as "Google", which is probably more noticeable considering it's visible 100% of the time that the browser address bar is showing. Screenshot: http://cl.ly/FGn http://cl.ly/FGn