PG once said "PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the

PG once said "PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the stories." And it's a way for startups to compete because they can't outspend the big guys on advertising. http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html