I will actually click ads if they show me things that interest me. I'm not a miser or trying to hide my true interests from advertisers. But weirdly I still see

I will actually click ads if they show me things that interest me. I'm not a miser or trying to hide my true interests from advertisers. But weirdly I still seem to see more ads relevant to my interests when reading a niche print publication (e.g. Scuba Diving) than I do reading a newspaper article about diving online. The ad networks have had years to gather all sorts of information about me and the end result seems more scatter-brained than old fashioned print ads.