Does what? This method of press does. Generate news, invest in the people. It's like sales. Does press for startups? Sure. High-profile startups can raise a l

Does what? This method of press does. Generate news, invest in the people. It's like sales. Does press for startups? Sure. High-profile startups can raise a lot of money and do great things with them. It's not everything. Color had great press and didn't do more than light $42M on fire.