IT journalist here: Yes, it does. These are good pointers, the most important thing is to treat media relations and pr as a marathon not a sprint. Good rela

IT journalist here: Yes, it does. These are good pointers, the most important thing is to treat media relations and pr as a marathon not a sprint. Good relationships with companies and people there help me be better in my job, because I can get feedback, additional information or the exclusive we all want. It will also help you if some catastrophic event happens, say a hacked database.