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It's common knowledge around here that PR is wasted effort for startups. So why do this? For startups and for any company, brand makes things nebulously easier
by trjordan 10y ago
It's common knowledge around here that PR is wasted effort for startups. So why do this?
For startups and for any company, brand makes things nebulously easier. Sales require one fewer call, hiring pipelines are slightly more full, fundraising intros are easier. The point about creating News is really at the core: if you can make News one of the consistent outputs of your company, and you can see the results of News on your actual work, then you should do it.
Like everything else at a startup, brand is one tool. Don't use that tool unless the founders are strong with it and there's a well-defined path between that brand and traction.
- rickyyean 10y agoPG once said "PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the stories." And it's a way for startups to compete because they can't outspend the big guys on advertising. http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
- the_watcher 10y ago> It's common knowledge around here that PR is wasted effort for startups. No it isn't. It's common knowledge that you shouldn't waste time chasing PR without a plan or goal.
- vonnik 10y agoNo. It's just that startups often don't do it well, and most PR firms don't either, but they still take your money. YC's advice is: don't waste your money or time, and if you're going to do it, try to do it right.