His jumping-off point would be a good example of the exception to the rule, "Treat PR like biz dev." Exposure for exposure's sake, vanity pieces or just "noise

His jumping-off point would be a good example of the exception to the rule, "Treat PR like biz dev." Exposure for exposure's sake, vanity pieces or just "noise," is probably a waste of time. This is particularly true when you have extremely limited resources, which is often the case in a startup, and product and users/customers are certainly the priority. Business development goes hand-in-hand with product and customers and creating value is essential to any startup. The benefits of his perspective are probably worth not dismissing them.