In terms of where Joel is willing to put his money where his mouth is, he's said again and again that he doesn't believe in building a better mouse trap. The o

In terms of where Joel is willing to put his money where his mouth is, he's said again and again that he doesn't believe in building a better mouse trap. The operating principle is to hire turbogenius ninja SWAT team superduper geniuses who, for some reason, will work for you instead of earning 3-5x more by being independent consultants.