(long time ex-Oracle employee ... take with whatever size grain of salt you wish :-) As the article mentions, Oracle aims primarily at its own installed-base,

(long time ex-Oracle employee ... take with whatever size grain of salt you wish :-) As the article mentions, Oracle aims primarily at its own installed-base, which limits how much "innovation" they can do .. can't piss-off the paying customers! Their world-view is incredibly narrow ... years ago they discovered that even though they have millions of paying customers, there is a core of only about 5000 customers that they really need to listen to. Oracle should look carefully at IBM's recent moves within the Cloud eco-system: instead of offering the AWS-style "everything-including-the-kitchen-sink", IBM's purchase of 'The Weather Network's big-data division has lead them to offer high-level cloud-APIs for dealing with weather data without the need to put it all together (S3+SQS+DynamoDB+EMR...)